Let’s face it. We live in a world where reviews mean everything. At least most of us do and those of us in that category use and trust reviews when making retail purchases or finding services in our daily lives. Honestly, it’s almost foolish not to. And, in my humble opinion, it’s good for everybody. Reviews not only stray potential buyers from buying the wrong product (or point them in the direction of the right product!), they also give businesses crucial information on how to improve their products and services.
Not sure where to start? These are some suggestions from the folks here at Product Group.
In addition to the “Big Boys”, there are many smaller, more targeted sites available that suit the needs of each individual business. Be sure to take advantage of these sites instead of getting distracted by lower traffic numbers. It’s not always about impressions or how many people are directed to you, it’s also about who is directed to you. The smaller sites may have less people, but all of those people are interested in what you have to offer.
Additionally, it’s a good idea to allow ratings and comments on your products if you have your own online store. Customers want to help you and since your business relies on their patronage it is crucial that their feedback is taken seriously.